Bulbitech have entered into a strategic distribution agreement with Rodenstock Norge AS


Trondheim, 25th of January 2022

Bulbitech is pleased to announce that we have entered into a strategic distribution agreement with Rodenstock Norge AS. Effective from January 1st, 2022, Rodenstock Norge AS is appointed as Bulbitech’s exclusive distributor for the Norwegian optometry market.

Bulbitech is confident that our partnership with Rodenstock Norge AS will provide optometry customers with an innovative approach to screening for ophthalmological diseases with our BulbiCAM and introduce our telemedicine solution across optometrists in Norway. Dennis Hens, Bulbitech’s Director of Business Development quotes: “We have been in touch with the Rodenstock team since 2019 and we’re impressed with their strategic way of working. They have an excellent network in Norway, are well respected and a trustworthy partner. All values that coincide with our values. The training held at the end of December resembles the end of our communication process and the start of our commercial journey together”.

Rodenstock is a German company, leading the world of vision for more than 140 years and was founded in 1877 by Josef Rodenstock. Rodenstock is present in 85 countries globally and have been selling ophthalmic equipment in Norway since 1987. Martin Rostrup, Rodenstock Norge AS’ Sales & Marketing Manager Norway states: “Since meeting Dennis & Bard in Oslo early 2019 I became intrigued by their products and how eye tracking technology and telemedicine can impact patient’s lives and the field of optometry. Together with Prof. Goran Petrovski, Center for Eye Research, Department of Ophthalmology, University of Oslo (UiO) and the University of South-Eastern Norway (USN) we look forward to strategically develop the Norwegian optometry market.”

More information about Rodenstock Norge AS can be found on: https://utstyrsavdelingen.no and https://www.rodenstock.com